A good idea is where it starts

You don't need to speak design. I do that part.

Ródney Arôuca

Senior UX/UI designer.
Research, framing, and strategy first.

SEE THE WORK
USER EXPERIENCE - USER INTERFACE - WEB & MOBILE - STRATEGY - ART DIRECTION - BRANDING - CAMPAIGNS

Selected works

Where each one started, and what it took to get it right.

Trusted across industries

From publicly-traded e-commerce to German heavy industry, public institutions to local firms.

You stay focused on the idea.
I'll handle the how.

  1. 1. THE PROBLEM

    Naming the Beast

    We start with your problem. You can't plan a solution, or price one, before you know what you're actually up against.

  2. 2. THE RESEARCH

    The Silent Work

    I dig until I understand the goal better than the first description of it. The quiet part, where the real solution takes shape.

  3. 3. THE ALIGNMENT

    The Same Page

    No loose ends, no surprises. I show you everything I've learned before anything gets built, so we move forward on the same page.

  4. 4. THE REASONING

    The Why

    Every direction grounded in solid design principles, not taste. The choices hold up, and I can explain each one.

  5. 5. THE DELIVERY

    The Best Part

    I optimize, then deliver. Refining until it's right is the part I'm best at.

The visible design is the result.
The strategy underneath is where the value lives.

Got questions?

I have answers

001

How much for a service?

The price varies according to the scope. Why don't we have a chat first so we can better understand what you need?

002

When do I pay for the service?

You pay on three occasions: as soon as we close the budget and start the project; halfway through the project deliveries, which usually takes about 30 days (don't worry, I'll let you know); and upon final project delivery, which usually takes about 60 days.

003

Why wouldn't working with you be a good choice?

I don't work with companies or individuals who lack a steady hand, or with anyone who wants a Ferrari for the price of a bicycle.